The Dog Stop Doubles Down in Dallas

The Dog Stop reported that it has signed two new franchise agreements in the Dallas market. The deals include partnering with local entrepreneurs Mike Asquini and Michael Troutt to bring locations to Central and North Dallas, respectively.

Asquini anticipates opening a new location in 2027. The franchisee has spent over 30 years in consulting for manufacturing businesses across the oil, gas, and chemical industries. The owner of a three-year-old pitbull, Penny, Asquini said he has witnessed the growing demand in Dallas for premium dog care options that support both enrichment and socialization.

“As I started thinking about the next chapter of my career, I wanted to find a business where I could stay involved while making a more direct impact locally,” said Asquini. “The Dog Stop stood out with its focus on creating a safe, positive experience for both dogs and pet parents through thoughtful care and enrichment. Living in Dallas, I’ve seen how much people value places where their dogs can stay active and social, and I’m excited to become part of that community.”

Troutt will be expanding The Dog Stop’s presence in North Dallas with a new location in addition to the conversion of his existing dog care business, Spawz, into a branded The Dog Stop location. An opening is anticipated for later this year, The Dog Stop said.

“I wasn’t originally planning to build a career in dog care, but once I got into the business, I realized how rewarding and meaningful it is,” said Troutt. “When I started looking to expand my work with Spawz, I wanted a brand with an established reputation and values that aligned with how I believe pet care should work. I found this within The Dog Stop, where their commitment to compassionate, trusted care really resonated with me.”

The Dog Stop locations provide an all-inclusive facility complete with playtime-focused daycare, spa-style grooming, year-round overnight boarding, individualized training and enrichment activities. Locations also host a natural pet retail store that carries quality products, all run and managed by highly trained staff.

Founded in 2009 and based Glenshaw, Pennsylvania, just outside of Pittsburgh, The Dog Stop began franchising in 2013. The brand now operates 47 locations in 17 states with another 50 locations currently in development. In Texas, The Dog Stop already has three locations in Argyle, Plano, and The Colony.

“We’re excited to welcome Mike and Michael to The Dog Stop family as we continue expanding throughout Texas,” said Jesse Coslov, CEO and co-founder of The Dog Stop. “They each bring a unique perspective and deep appreciation for what today’s pet parents are looking for. Their shared passion for community and commitment to exceptional care make them strong additions to our growing franchise network, and we look forward to seeing them build relationships within the Dallas pet community.”