STORsquare Franchise Costs, Fees, and Profit Potential for 2025

Company Overview

STORsquare is a growing franchise in the home services sector that offers portable storage solutions for residential and commercial customers. Based in Marietta, Georgia, the brand provides weather-resistant, easy-to-use storage containers designed to simplify moves, renovations, and long-term storage needs.

Founded in Marietta, Georgia, STORsquare began franchising in 2023 with a mission to deliver a superior portable storage experience. The company was co-founded by Jacob Thomsen and is led by President Michael Paupeck.

Mission: To provide customers with a dependable, secure and easy-to-use mobile storage solution, with a commitment to local ownership and excellent service.

Vision: To become the most trusted portable storage franchise in the United States by offering unmatched customer satisfaction, franchisee support and operational excellence.

STORsquare’s containers are clean, weather-resistant and built to last, featuring double doors that open outward for easier loading and unloading. The company maintains a high Net Promoter Score (NPS), which reflects its strong commitment to customer satisfaction. Delivery and scheduling are flexible and often faster than what competitors like PODS® can offer. With a locally owned and operated model, STORsquare fosters greater accountability and deeper connections within the communities it serves.

STORsquare offers a proven business model designed for operational efficiency, helping franchisees run a streamlined and effective operation. Its advanced marketing and operations systems provide the tools needed to build awareness and drive growth from day one. With minimal staffing requirements and the potential for high margins, the business is both scalable and manageable.

Franchisees benefit from clear and consistent support through the brand’s “CLEAR” promise, which emphasizes communication, training and respect. Ongoing mentorship and regular site visits from experienced operators ensure that each franchisee is set up for long-term success.

STORsquare does not explicitly mention available territories on its website. Interested parties should contact the franchisor for more information.

Franchise Costs and Fees

Initial Costs: The estimated initial investment required to begin operation of a STORsquare franchise ranges from $166,025 to $437,900. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The franchisor requires a non-refundable initial franchise fee of $54,900 for the operation of a franchised business in a single territory consisting of an area with a minimum of 300,000 individuals. The brand may allow franchisees to purchase additional population counts to be included in the territory for a cost of $0.20 per individual up to a maximum of 350,000 individuals per single territory.

Ongoing Fees: According to the 2025 FDD, STORsquare franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2025 FDD, the STORsquare Knoxville location reported a gross revenue of $401,285 in 2024.

Franchisees receive continuous training on operations, leadership and customer service strategies. The brand emphasizes equipping owners with the tools necessary for business success.

Franchisees benefit from consistent communication, business coaching, local marketing assistance and access to the corporate support team. The brand ensures franchisees are always supported through their “CLEAR” franchise promise.

STORsquare provides efficient systems for scheduling, customer management, inventory control and digital marketing.

STORsquare seeks franchise candidates who bring strong business acumen and leadership experience to the table. Ideal candidates should demonstrate financial integrity and responsible stewardship of resources.

Franchisees have flexibility in how they operate their business. Some choose to take a hands-on approach as owner/operators, while others prefer a semi-passive role, managing from a distance while entrusting daily operations to a team. Absentee ownership is also possible but is evaluated on a case-by-case basis to ensure alignment with STORsquare’s standards and expectations.

STORsquare does not publicly provide any information on funding assistance.

Market and Growth

The 2024 North American Portable Storage Rental Market report projects the industry in the U.S. and Canada will near $5 billion by 2030. Driven by strong demand from the construction, commercial, and industrial sectors, the market is experiencing significant growth.

STORsquare differentiates itself from larger competitors like PODS® by emphasizing local ownership, better-designed containers, more flexible delivery and stronger customer service.

1. Initial Inquiry: Fill out and submit the online application to start the franchise process.

2. Introductory Call: With Doni Ferreira, Head of Franchise Development

3. Meet & Greet #1: With Michael Paupeck, President

4. Meet & Greet #2: With Jacob Thomsen, Co-Founder

5. Send FDD: Sign receipt to begin disclosure period

6. FDD Review Call: With Doni Ferreira

7. Validation Calls: Speak with existing franchisees

8. Confirmation Day: In-person meeting at Marietta, Georgia headquarters

9. Decision Day: Sign agreement and launch

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