Mighty Quinn’s Barbeque Identifies New Jersey as Next Growth Target

When it comes to Mighty Quinns’ award-winning barbeque, New Jersey already has its fair share of fans. The fast casual concept that was originally born in New York has made its way to the neighboring state of New Jersey with locations in Clifton and Paramus. But, New Jersey is ready for more. Mighty Quinn’s is now actively targeting New Jersey for additional growth and eyeing urban communities and their surrounding suburbs for expansion.

Since its founding in 2011, Mighty Quinn’s has put a priority on quality taste served in a convenient environment. In the last seven years, the brand has made an impressive transformation from a mobile pit serving brisket from the back of Pitmaster Hugh Mangum’s truck to a leading fast-casual barbeque restaurant with locations spread throughout New York and New Jersey, all the while earning recognition from publications including The New York Times and CNN. Continuing on its domestic development, Mighty Quinn’s is aiming to open multiple new franchised locations in New Jersey over the next few years, further extending its fan base in the market.

“New Jersey is not a new market for us, but it’s one that holds a lot of potential,” said Mighty Quinn’s co-founder Christos Gourmos. “We have already built an incredible presence and a strong fan base with our Clifton and Paramus locations. It’s time that we expand our presence in the market and give new people the chance to enjoy our concept. We’re excited to take the New Jersey market by storm.”

New jersey expansion

The Mighty Quinn’s team is drawn to the New Jersey market for several reasons, most notably its close proximity to the brand’s New York headquarters. The Mighty Quinn’s leadership team is looking to partner with entrepreneurial-minded franchisees and be able to coach and mentor them throughout the onboarding and franchising process, and with the markets being so close, it makes for a more convenient partnership. The New Jersey market also mirrors the urban feel of New York City, and is filled with foodies looking for quality meals served in a fast environment.

“New Jersey has a similar fast-paced feel to New York, but has more market availability for growth,” said Gourmos. “There are thriving suburban communities throughout the state, in Central and South Jersey, that would support our model well. We also have the nearby locations in Clifton and Paramus that franchisees can look to for operational support and guidance to ensure their own locations are a success.”

Franchise model growth

Co-Founder Micha Magid added, “We’ve established a franchise model that will succeed in all different types of markets. As a corporate team, we have already dipped our toes into the New Jersey market, so we are even more confident that franchisees will be able to mirror our success with the established model in the familiar environment.”

To kick start the next wave of growth in New Jersey, the Mighty Quinn’s leadership team is looking to partner with multi-unit franchisees that hold a background in restaurant operations who are looking to diversify their business portfolio with the award-winning barbeque concept.