TL;DR
Pernod Ricard sees profits from the sale of whiskey, tequila, and cognac, as spirits overtake 35.6 percent of the market. The Distilled Spirits Council of the United States says supplier sales in the U.S. rose $1 billion last year.
According to a recent Fox Business article, in 2017, the sale of whiskey, tequila and cognac continued to grow. The Distilled Spirits Council of the United States (DISCUS) says supplier sales in the U.S. rose $1 billion last year. But beer sales continue to decline as spirits overtake 35.6 percent of the market.
“I think it is also linked to the millennials, whom we want to recruit with our brands,” said Gilles Bogaert, the managing director of finance and operations at Pernod Ricard. “They want newness, they want a product with authenticity and quality, they want a digital connection, so that’s what we try to do with our brands.”
In this story
This story was originally published in 1851 Franchise on March 2, 2018. Burnaze summarizes and links to the original reporting.
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