Crunch Fitness Franchisee, Fit Fusion, Accelerates toward 30 Clubs Nationwide in Two Years

Fit Fusion, LLC, a Crunch Fitness franchisee, is rapidly expanding in the high-volume, low-price (HVLP) fitness market. Since its founding in 2024, Fit Fusion has developed 19 locations and aims to reach 30 nationwide by the end of 2026. This growth is driven by strategic partnerships and a focus on consistent, high-quality member experiences.

The company's momentum is attributed to a three-part growth plan:

• Lease-driven expansion
• Strategic acquisitions
• Partnerships with legacy operators

This model enables efficient scaling while maintaining operational excellence and a strong member experience across different markets.

> "We’re not just opening doors; we are changing the way a franchisee can expand within an established franchise system," said Mike Goodsell, Chief Strategy & Development Officer. "When we step into a market, we bring resources, operational expertise, and impact that help drive the brand’s strength, power and presence in a highly competitive landscape."

Expansion strategy

Fit Fusion continues to invest in operations, team development, and member experience across its markets. Its current footprint spans eight states: Indiana, Louisiana, Michigan, Nevada, Illinois, Minnesota, Colorado, and Ohio.

The company is focused on building density in key regions such as Las Vegas, Chicago, and Denver, with additional clubs planned in Nevada, Indiana, Illinois, Idaho, Louisiana, Colorado, and Florida.

> "Fit Fusion has scaled quickly in the Crunch system, and what stands out is how disciplined they’ve been in their approach," said Chequan Lewis, President, Crunch Fitness. "They’re growing through a smart mix of development and acquisitions and doing it in a way that maintains a consistent member experience. That kind of execution is what allows operators to scale successfully over time."

Growth and recognition

The company's performance has earned internal recognition, including the prestigious 2025 Brand Builder Award from Crunch's franchise network. This award acknowledges Fit Fusion's commitment to growth, operational excellence, and brand alignment.

> "Opening 18 world‑class clubs in our first two years proves what this team is capable of," said Robert McCormack, CEO of Fit Fusion. "Our development pipeline is the strongest it’s ever been, and we’re enthusiastic about the markets and future locations we’ve secured. We are thrilled to bring Crunch’s legendary brand of fiercely fun fitness to new markets throughout the United States."

Fit Fusion has grown its membership base to over 100,000 members, with more than 500,000 monthly check-ins. The team has expanded from two employees to over 1,100.

Fit Fusion, LLC, is positioned as a significant multi-unit operator within the franchise system and a long-term force in the fitness industry due to its proven model, growing team, and disciplined approach to expansion.

Fit Fusion, LLC, is a rapidly scaling Crunch Fitness franchisee group founded in 2024. The company was built by leaders with expertise in real estate, multi-unit operations, fitness, and Crunch's legacy brand.

Fit Fusion combines disciplined execution with a focus on operational excellence and member outcomes. Its growth engine includes ground-up builds, acquisitions, and conversions, all anchored by a community-first approach. The company is on track to operate 30 clubs across the United States by 2026, with locations in major markets including Chicago, Denver, Las Vegas, Cleveland, and Minneapolis, and plans for expansion into additional regions.