TL;DR
Restaurant franchises are adopting mobile kitchens, a hybrid structure between a food truck and a container, for efficiency and flexibility. Companies like Mobile Kitchen are creating stainless-steel structures that have enough space to build out a complete kitchen and are easily transportable.
We’ve already seen the increasing popularization of ghost kitchens during the COVID-19 crisis. Now, restaurant franchises are turning to another efficiency-minded operational strategy for restaurant brands: the mobile kitchen.
Companies like Mobile Kitchen, developed by Creations Global Retail, are creating stainless-steel structures that have enough space to build out a complete kitchen and are easily transportable with a utility vehicle.
“The Mobile Kitchen is not a food truck, and it’s not a container. It’s a hybrid structure conceived as the best possible solution to a variety of divergent constraints,” said Jac Crawford CEO of the Creations Global Retail. “The Mobile Kitchen is a highly agile and adaptable platform that meets the needs of restaurateurs as those needs evolve.”
Franchise brands that adopt a mobile kitchen model will have a powerful sales pitch for prospective franchisees: a full-service restaurant operation with a low initial investment, flexible footprint and minimal overhead.
In this story
This story was originally published in 1851 Franchise on July 16, 2020. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.