Franchise Development Website Guide: Sylvan Learning

1851: What makes your franchise development site great?

Georgia Chasen: Our site allows candidates to easily navigate through all the reasons why Sylvan is a fantastic fit for prospective franchisee candidates, as well as highlighting why consumers choose Sylvan - which showcases the value the Sylvan brand brings to a franchisee’s business.

1851: What do you want franchise prospects to know about your brand when researching it?

Chasen: I want prospects to know that Sylvan fulfills a franchisee’s goal from both a financial standpoint, as well as an emotional, mission-driven motivation. We have the lowest start-up cost in the industry while offering the largest revenue opportunity.

1851: How should franchise sales professionals and executives evaluate their development site?

Chasen: Can a candidate find an easy way to get in touch with your sales team? Is the site on brand? Mobile friendly?

1851: What are the most important KPIs around a development site?

Chasen: How many people are visiting your site? Are they unique or return readers? What sections on the site are most compelling to a candidate making a decision about what they want to do with their life?

1851: What should brands budget for a franchise development site?

Chasen: Budget for both an initial site and then for annual upgrades/updates. Your site needs to stay fresh in order to keep pace with today’s candidates!

Lauren is the Vice President at No Limit Agency. The Michigan native graduated from Boston University and immediately began her career in public relations.