New Fitness Premier 24/7 Club in Cedar Lake: Opening December 2024

Fitness Premier 24/7 Clubs in Cedar Lake, Indiana, is making a bold move — literally. With a brand-new gym location set to open in early December, members can look forward to an upgraded space designed to redefine health and wellness in the community.

This move is spearheaded by Eric Greenhill, owner of six Fitness Premier 24/7 Clubs, along with operating partner Mike Kerr, who recently acquired a percentage of the Cedar Lake location. Kerr lives in Cedar Lake, while Sarah Denham, the gym’s assistant manager, resides in a neighboring town. Together, their local ties strengthen their connection to the community, enabling them to foster a welcoming and supportive environment for members.

The new Cedar Lake gym promises a fresh start, featuring upgrades from the ground up. The facility will include a new fresh buildout, new state-of-the-art cardio and strength equipment, and a host of amenities designed to enhance members’ experience.

The standout addition to the new location is the Relax + Restore Suite, which offers cutting-edge recovery services such as dry saunas, red light therapy, salt therapy, and Therabody compression boots. This suite ensures members can prioritize recovery without needing to visit separate facilities.

"Recovery allows muscles to repair and the body to rejuvenate," said Greenhill. "It helps members avoid injuries, reduce soreness and improve overall performance. We designed the Relax + Restore Suite to support members in maximizing their results while saving time and energy. It creates a seamless, one-stop shop for all their fitness and recovery needs."

At the new Cedar Lake location, the team is aiming to make community a large part of the business. Kerr and Denham’s local ties will enable them to build connections that go beyond fitness, fostering a culture of camaraderie among members. And as a smaller, community-focused gym, Fitness Premier 24/7 Clubs offers a more personalized approach compared to larger chains in the area.

"I think all of our amenities contribute to creating strong community connections, but it’s also about the one-on-one personalization we provide," said Kerr. "We become a small family — your gym family. I often find myself saying, ‘Oh, you know, so-and-so from the gym,’ but they’re not just someone from the gym — they’re also a friend. We celebrate their achievements and make every day a good day for them as much as possible."

Looking ahead, Kerr envisions the new location becoming a cornerstone of health and wellness in Cedar Lake. The gym plans to provide a wide range of services, including personal training, nutrition coaching and small group sessions, tailored to the unique needs of its members.

"Long term, our goal is to be here indefinitely and become an anchor in the community," said Kerr. "We want to truly engage with people and meet their needs, whether it's one-on-one training, nutrition coaching or small group training. We'll have the ability and resources to provide anyone in the area with the guidance they need to achieve their health and wellness goals."

With a focus on delivering both high-quality facilities and strong community connections, the new Fitness Premier 24/7 Club is located at 7208 W. 132nd Ave. It’s poised to make a lasting impact in Cedar Lake.