Unleashed Brands adds to leadership team

Unleashed Brands has announced the creation and filling of two new roles in the company’s leadership team. Abby Fogel joins the team as vice president of marketing and brand relations, and Kristin Taylor has been named senior vice president of real estate, design and construction.

Fogel has a marketing background with youth enrichment brands and started working in the franchise industry in 2015 for Soccer Shots, handling local marketing and brand-level initiatives. She later joined FranNet in 2020 and spent the past year as its director of marketing.

Her role will be to lead franchise lead generation for all brands under the group and will also lead Unleashed Brands’ new franchise development leadership accelerator program. The program is designed to help each brand and specifically selected outside brands grow their leadership and franchise competencies. Fogel serves on the International Franchise Association women’s franchise committee and annual leadership conference task force.

Taylor’s background is in real estate and asset management, and has experience managing large real estate development initiatives. She previously served as executive vice president of real estate, design and construction for G6 Hospitality, the owner, operator, and franchisor of more than 1,450 Motel 6 and Studio 6 economy lodging properties.

In addition to real estate development and contract negotiations, Kristin will lead the market planning strategy, site selection, real estate development and the trajectory of new unit openings for all portfolio brands. She will also lead Unleashed’s internal and external teams to help efficiently open franchises.

“As we move forward and continue to expand our reach, we feel lucky to add Kristin and Abby as vital additions to our leadership team,” said Josh Wall, chief growth officer for Unleashed Brands.

“With Kristin’s impressive real estate background and Abby’s strong experience with marketing and franchise development in youth sports, they both address essential high-level needs that will elevate our team and diversify our capabilities as we transition to big things in 2022.”