FSR Magazine: Wings and Rings Offers Customers New SMS Rewards Program

Wings and Rings is rolling out the red carpet for its SMS rewards program, which it has been quietly refining since October. In a recent interview with FSR Magazine, the 85-unit elevated sports restaurant and bar franchise invited customers to download the app and mix and match a variety of fan-favorite appetizers offered in individualized portions.

Wings and Rings’ SMS rewards program also offers customers who sign up for text updates a variety of valuable deals and offers, including a free individual-size starter upon signup. The program proved to be a massive success with its audience when it launched during March Madness.

“We are very careful to only send really compelling, relevant and engaging updates, so our guests are always glad to see the notification,” says Linsey Case, Wings and Rings’ Marketing Director. “Once people sign up, they are not opting out, and we’re seeing a fantastic conversion rate in terms of bringing guests into our stores and taking advantage of the rewards.”

With its chef-driven menu of elevated sports bar fare and its vibrant, community-oriented atmosphere, Wings and Rings was already one of the best places to watch any sporting event. Now, with fan-favorite appetizers portioned for all-day grazing and a lucrative new rewards program, the franchise is the go-to venue for any outing or celebration.