double kwik Rolls Out Branded Online Ordering

The chain teamed up with Lula Commerce to add the offering.

double kwik has launched branded online ordering through Lula Direct, bringing a modern digital shopping experience to customers across eastern Kentucky and southwest Virginia.

The launch gives double kwik customers the ability to browse store inventory, place orders online and access exclusive promotions, all through a branded first-party digital storefront that reflects the double kwik experience customers already know and trust.

double kwik has built its reputation on fresh, made-to-order foods and everyday essentials across more than 40 locations throughout the region. With Lula Direct, the chain is taking a significant step forward in its digital strategy, offering customers a first-party ordering channel that keeps the brand front and center.

“We’ve partnered with Lula on other initiatives, and their attention to detail, strong communication and innovative approach make them an exceptional partner,” said Corey Stump, category manager at double kwik. “The entire Lula team has felt like a true extension of our own since day one and has been incredibly helpful throughout the process. Lula Direct is helping us expand how we serve our customers across channels, giving them a seamless way to order their favorite items directly through our app and online.”

The Lula Direct platform provides double kwik with an enterprise-grade web and mobile ordering experience that includes real-time inventory visibility, built-in promotional tools and a streamlined checkout flow. Customers that order online from double kwik can earn points toward their rewards program the same way they would shopping in-store.

Lula Direct enables retailers to own the entire customer experience. Orders flow directly to the store, customer data stays with the retailer, and the platform can be customized to reflect each chain’s unique branding and product mix.

Founded in 1966 in Whitesburg, Ky., double kwik is a family-owned convenience store company serving communities throughout eastern Kentucky and southwest Virginia.