Little Caesars® Pizza Has Sights Set on England As Part of International Growth Plan

Little Caesars® Pizza, the third-largest pizza chain in the world* has been focused on international expansion. The global brand, which currently operates in 26 countries and territories, recently celebrated the opening of restaurants in India, Spain and Barbados. Now, Little Caesars is planning to open hundreds of international stores in the next few years, with a specific focus on development on England.

Little Caesars Pizza first expanded outside of the U.S. in 1969 when it opened its first Canadian restaurant. But over the past few years, the pizza brand has placed an increased emphasis on international expansion.

“If entrepreneurs want to bring a major American pizza chain to their country, Little Caesars Pizza is an attractive choice thanks to our value-driven business model and family-oriented brand,” said Mike Therrian, Director of International Development. “We’ve had six years of positive sales and store growth internationally, there’s a strong business opportunity for franchisees to get involved and bring a well-established, American pizza brand to their country.”

Little Caesars Pizza offers franchisees ongoing support and makes significant investments in future technology to help the business stay relevant to customers. Along with technology, franchisees are provided with a straightforward business model focused on profitability. Ideal candidates are well-capitalized, with $1.5 million in liquid assets, and possess the drive to build 20-plus stores in a five-year span.

Little Caesars started 60 years ago with the pride and principles of a family-owned company. And that continues today. From our franchisees to our pizzas to our customers, health, safety, and happiness always come first.

International expansion plans

In the last few years, Little Caesars Pizza has increased its international presence in markets including, Asia Pacific, Europe, Canada, the Caribbean and Latin America.

“Our current focus for top growth markets for franchise expansion outside of the U.S. are India, Philippines, England, Spain, Turkey and Saudi Arabia,” said Brett Larrabee, Director of International Development. “Right now, we are putting a large focus on our presence in Europe, with an emphasis on England. We are specifically targeting the cities of Manchester, Birmingham and London.”

The brand is excited to continue its extraordinary growth trajectory, as it has seen a lot of success internationally. Quick-service restaurants (QSR) have long been a favourite of pizza lovers in the United States but the popularity of QSR restaurants also extends to international guests who are in search of delicious, affordable, quick-service meals. Little Caesars Pizza is the perfect concept to fill this need.

Brand recognition and growth

Based on a nationwide survey of QSR consumers in the U.S. conducted by Sandelman & Associates, Little Caesars Pizza has been the “Highest Rated Chain – Value for the Money” for 13 years in a row.

“We are looking forward to bringing Little Caesars to England, and we anticipate significant growth throughout the country in the next several years,” said Therrian. “Now that our main focus is on international expansion, England seemed like the most logical market to pursue in the European countries.”

In the $145 billion worldwide pizza industry, Little Caesars Pizza stands out as a brand that has both a 60 plus-year legacy of helping franchisees thrive and an aggressive growth strategy.