Snapology enjoys growth-laden period

The Unleashed Brands owned brand, Snapology, has signed 19 franchise agreements within the last four months, with 14 of them coming in the last quarter. The agreements comprise a mix of an upgraded brick-and-mortar Discovery Center, Snapology locations inside Urban Air Adventure Parks and mobile Snapology locations. The brand is looking forward to a strong 2022 with 75 expected signings.

13 out of the 19 deals are with existing Urban Air franchisees who were attracted by the opportunity to add Snapology locations inside their Urban Air Adventure Parks. These deals will bring Snapology to Urban Air parks in Tampa, FL; Toledo, OH; Tallahassee, FL; Port Ft Lucie, FL; Cornelius, NC; Webster, TX; Melbourne, FL, Morrisville, NC; Jacksonville, FL; Plymouth, MN; Virginia Beach, VA; Newport News, VA; and Fullerton, CA.

Four of the 19 deals are for the newly-designed Snapology Discovery Center 2.0. Two of these deals with franchisees who are upgrading from mobile locations, while the other two are completely new franchisees. Snapology Discovery Centers will debut this year in Dover, CT; Rodgers, AR; Lehi, UT; and Amarillo, TX. Two mobile franchise deals were concluded in Miami, FL and Cedar Rapids, IA.

The brand recently launched its new retail offering, Discovery Center 2.0. The new concept will expand the curriculum and feature a ‘Passport’ membership program that provides franchisees with recurring revenue.

“These first five months with Unleashed Brands have been incredibly rewarding for our company’s growth, and we’re proud to see our curriculum reach more kids in new exciting ways,” said Laura Coe, CEO and co-founder of Snapology.

“Merging Snapology with Urban Air offers even more ways for kids to learn and grow through play, and the rollout of our new Discovery Center 2.0 model is a big milestone and paves the way for some exciting growth potential.”