GF podcast: Paul Hilder of Wendy’s

We speak with the SVP and managing director of Wendy’s Restaurants of Canada and United Kingdom about how the brand is taking its biggest achievements from North America and transposing them across the pond to the U.K.

Whether you know it for its iconic square hamburgers or Twitter clapbacks, Wendy’s is a beloved restaurant brand that has taken the world by storm. Founded in Columbus, Ohio in the United States in 1969, the brand has now grown to a truly global name with some of the strongest brand recognition in the game.

This year, Wendy’s will bring its high-quality, fan-favorite food and proven franchise system to the U.K., with an initial launch in Reading and subsequent development throughout the country. But with the world still gripped by the coronavirus pandemic, and uncertainty as a result, how will this established brand tackle the U.K. market entry?

On this episode, we speak with Paul Hilder, SVP and managing director, Wendy’s Restaurants of Canada and United Kingdom, about how the brand is taking its biggest achievements from North America and transposing them across the pond.