Franchise Deep Dive: PickUP USA Franchise Costs, Fees, Profit and Data

PickUp USA Fitness is a basketball-focused fitness club concept that was founded to create a better way for people to play basketball. The full-service gyms offer group and private basketball training, pickup basketball games with referees, and full weight and cardio rooms.

PickUp USA started as a single location in Los Angeles in 2012. It’s now a nationwide chain of premier basketball gyms with 24 open or under construction locations. There are also more than 30 million annual participants.

The franchise offers a variety of programs for youth and adults.

• Youth development leagues: Skills training, team practices and weekly league games in a world-class facility with expert trainers

• One-on-one basketball training: Customized, one-on-one basketball training sessions with expert trainers

• Skills training: Develop skills and learn the fundamentals of the game in hour-long basketball training sessions led by expert trainers

• Rec games: 10-minute games with scorekeeping, jerseys and referees

• Dr. Dish shooting gun: Get 100-plus shots in 10 minutes, track stats on a Dr. Dish shooting gun

• Vertimax training: Train on the Vertimax training device to increase strength, agility, speed and skills.

• Performance training: Fully equipped training rooms specifically designed for basketball training

• PickUp basketball with referees: 10-minute PickUp games running back-to-back-to-back with referees, jerseys and score keeping

• Basketball tournaments: Members-only tournaments with a high-level of intensity to the gym

• One-on-one basketball training: One-on-one with PickUp USA trainers in customized, private basketball training sessions

• Weights and cardio: Full training areas with free weights, machines and cardio equipment

• Dr. USA also offers people the ability to rent its courts on a onetime basis or receive a discount for a continuous court rental with a reserved time each week.

The cost to open a PickUp USA ranges from around $500K to $1 million. The costs depend on how big owners want to go. The franchise has clubs ranging from 10,000 square feet to 30,000 square feet.