TL;DR
Lenny's Subs raised over $30,000 for No Kid Hungry through a system-wide campaign, providing meals for children in need. The campaign was part of a first-time partnership with No Kid Hungry, a charity that aims to end childhood hunger.
Through a first-time partnership with No Kid Hungry®, Lenny’s Subs , a better-tasting sandwich franchise with more than 100 locations, raised $30,196 system-wide during September and October, equating to 300,000 meals for children in need. As part of the two-month campaign, Lenny’s locations asked patrons to donate $1 each time they visited. Diners’ good deeds were recognized with a sign on the wall of the restaurant and a coupon for a free cookie during their next visit.
“No one, let alone children, should have to wonder where their next meal will come from,” said Jason Vaughn, president and chief operations officer for Lenny’s. “Our first year working with No Kid Hungry has proved that communities across America understand this issue and are more than willing to help support children in need.”
Vaughn also mentioned the brand carefully examined five charities and was particularly impressed and moved by the No Kid Hungry mission and what it has achieved for children in need.
Every year, thousands of restaurants across the country come together to raise money and awareness for No Kid Hungry, spurring millions of customers to donate to the charity at the point-of-sale in stores, online and social media sites, or by participating in local fundraising and cause-marketing events.
According to No Kid Hungry, one in five American children struggles with hunger. But a $1 donation to the organization can help connect a child facing hunger with up to 10 meals*. Since 1984, Share Our Strength, which runs the No Kid Hungry campaign, has raised more than $528 million through corporate sponsorships, events and donations.
“There are a number of ways we can end childhood hunger and everyone can help play a part,” said Diana Hovey, managing director of Dine Out for No Kid Hungry, the platform that unites restaurants to end childhood hunger. “We are thrilled by the outpouring of support from the restaurant industry in helping our cause and honored to have such an outstanding brand like Lenny’s, who cares about giving back to their community, helping out this year.”
In this story
This story was originally published in 1851 Franchise on November 19, 2015. Burnaze summarizes and links to the original reporting.
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