Nikita Hair Targets Texas As Key Development Market In 2021

European hair salon franchise Nikita Hair has its sights set on franchise development across the U.S., and it’s identified Texas as a key growth market.

The beauty brand, founded by Norwegian entrepreneur Inger Nicolaisen in 1984, is one of Europe’s leading hair salon franchises, with 150 locations and more than 1,000 employees spanning the continent. Nikita Hair’s skilled stylists and technicians offer an array of beauty services, including styling, coloring, treatments, extensions, makeup, waxing and brow sculpting.

Dedicated to making clients look and feel great, the award-winning franchise is confident Texas women — known for their love of salon-styled hair — will gravitate towards their full-service approach and affordable prices.

Within the next few years, Nikita Hair is looking to open 10+ locations throughout the Dallas–Fort Worth Metroplex area as well as locations in the Houston and Austin areas. The brand has its sights set on popular, regularly frequented lifestyle shopping center locations.

After the strong July 2020 opening of their first American franchise in Mason, Ohio — despite the challenges brought on by COVID-19 — Nikita Hair is gearing up to take a cut out of this country’s $62 billion hair and beauty market.

To accomplish that, the brand is looking specifically to Texas, the 9th largest economy in the world, because of the state’s business-friendly climate, robust infrastructure and predictable regulations.

There’s never been a better time to be a beauty entrepreneur, says brand founder Nicolaisen. “Our industry is uniquely Amazon-resistant. Consumers might be able to order their groceries and furniture online, but they can’t get a haircut online.”

In addition to benefiting from Nikita’s 37 years of experience and reputation as a leading European beauty brand, Nikita Hair franchisees are also able to leverage Nicolaisen and her daughter’s proprietary, award-winning beauty brand Eleni & Chris, a line of signature hair and styling products available in each salon for franchisees to sell at retail price.

“We’re excited to bring our brand to Texas and partner with new franchisees there,” adds Nicolaisen. “Our company culture celebrates enthusiasm and positivity, and we think that aligns perfectly with the state where everything is bigger and better.”

The estimated initial investment to purchase a Nikita Hair franchise ranges from $220,500 - $334,300 including a $43,500 franchise fee. Single-and multi-unit opportunities are available. For more information, visit *