TL;DR
Tony Roma's is opening its first U.S. franchise in six years, a new location in West Palm Beach, Florida, aligning with the brand's new global prototype. The location is part of the brand's plan to ramp up new restaurant growth in the USA and internationally.
After six years, Tony Roma’s is opening a new location in the Sunshine State. According to a recent Franchise Times article , the rib-based chain announced a new location in West Palm Beach, Florida after pausing U.S. growth efforts. This new location will be the first restaurant that aligns with the new global prototype that has been tested out since 2016 in Orlando.
“We expect 2018 to be a banner year for the Tony Roma’s brand as we ramp up new restaurant growth in the USA and internationally, strengthening the foundation forged through our recent brand transformation work,” said Bradley Scher, president and CEO of Romacorp, Inc.
The West Palm Beach location is located near the Palm Beach International Airport (PBI) and close to the beachfront which will be sure to bring high levels of foot traffic. Specifically, this Tony Roma’s is in the Hilton Palm Beach Airport hotel with 3,000 square feet and 176 seats.
In this story
This story was originally published in 1851 Franchise on January 17, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.