Velox Valuations Expands Wiregrass Franchise Territory to Serve Orlando Market

Velox Valuations announced today the expansion of its Wiregrass Coast franchise territory to include the Orlando market. This expansion marks a key milestone in Velox’s ongoing growth and its commitment to partnering with local leaders to enhance the quality and accessibility of residential real estate appraisal services in high-demand markets.

The expansion is led by JP Ivey, a Dothan-based entrepreneur who recently launched Velox’s Wiregrass franchise and is now extending operations into Central Florida. Ivey brings a strong background in business operations and real estate investing, along with 13 years of leadership experience from active duty service in the U.S. Air Force.

“I’m proud to expand Velox’s modern, appraiser-direct approach to Orlando,” said Ivey. “This market continues to see strong real estate activity, and our focus is on delivering reliable valuations while creating opportunities for local appraisal professionals. It’s about building a service-driven business that supports the communities we serve.”

With sustained population growth, steady housing demand and continued development activity, the Orlando market presents a natural opportunity for expanded valuation services. The franchise will support homeowners, lenders and real estate professionals throughout the region with timely, data-driven appraisals.

“JP exemplifies the leadership and entrepreneurial mindset we look for in our franchise owners,” said Chad Barker, CEO of Velox Valuations. “His expansion into Orlando reflects both the strength of his existing operation and Velox’s broader mission to elevate the appraisal industry across the Southeast.”