TL;DR
Rising energy costs and aging equipment are forcing fitness operators to make difficult decisions, prompting some to adopt new energy management strategies. The Pinebrook Group Athletic Club Division's CEO, Keith Callahan, shares their experience with energy and infrastructure challenges and how they adopted a new model.
Rising energy costs and aging energy equipment are forcing fitness operators to make hard calls — repair or replace, absorb the cost or pass it on, manage it internally or find a partner. In this session, Keith Callahan, CEO of The Pinebrook Group Athletic Club Division, shares what their energy and infrastructure challenges looked like before they made a change, what got their attention about a different approach, and how they adopted a new model. Watch the webinar on demand for a candid look at how operators evaluated their options, what convinced them to move forward, and what’s changed operationally since they did.
You will walk away with a clearer picture of how energy management can shift from a recurring headache to something largely off their plate.
Speakers include Brittany Ficano, Account Executive at Budderfly, and Keith Callahan, CEO of The Pinebrook Group Athletic Club Division.
In this story
This story was originally published by Pamela Kufahl in IHRSA / Health & Fitness Association on October 12, 2026. Burnaze summarizes and links to the original reporting.
Read the full story at IHRSA / Health & Fitness AssociationLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.