Paris Baguette Franchise Earnings

Paris Baguette is an established global bakery café brand leader with more than 4,000 units worldwide and big expansion plans for the United States.

The brand awarded 27 new franchises, opened six new bakery cafés and secured 13 more leases in prime real estate locations. With a menu of French-inspired patisserie, breads, cakes and coffee, Paris Baguette is currently on track to grow from about 160 U.S. stores to 1,000 locations nationwide.

Its attractive economics are a big reason why franchisees are quick to sign on with the brand.

With its small physical footprint, tightly honed menu and small labor force for each location, the brand’s business model offers enviable unit economics for franchisees. According to Item 19 of Paris Baguette’s 2023 Franchise Disclosure Document (FDD), which provides insight into financial performance of franchised locations, the average sales for FY 2022 were just north of $2.6 million.

“Our Item 19 figure is pretty robust,” said Mark Mele, chief development officer for Paris Baguette. According to this section of the FDD that provides a glimpse at what other franchises have earned, 63 franchise units made an average of $2,532,353 from January 1, 2022 through December 31, 2022. The highest average sales reported were $6,706,050.

When reviewing the Paris Baguette FDD, Mele says that when franchise candidates ask “How much can I make as a Paris Baguette franchisee?”, café they should consider their goals. “A franchisee needs to think about what kind of income they need,” he said. “Will this income supplement the family’s current household income at first with plans to grow that income with multiple cafés down the road?” From there, they can fully evaluate what the earning potential means for them.

Paris Baguette’s newest franchisees are excited about their financial opportunity. “I became a franchisee because I see huge potential in this brand,” said Wen Li, a multi-unit franchisee in California. “Paris Baguette is already well-known all over the world, but has not really focused on American growth. I believe there’s so much more growth ahead, and I can’t wait to be a part of it.”