TL;DR
Shipley Do-Nuts has partnered with the University of Houston Athletics Department to become the official coffee, do-nut, and cold brew of the Houston Cougars. The partnership is part of Shipley's growth strategy as it launches into its next 85 years.
Shipley introduced its new coffee at all Houston locations in July and is currently rolling it out to all 330+ locations. The Shipley House Blend is made from ethically sourced Central and South American coffee beans that are medium-roasted for hot brew, plus two flavors of premium cold brew, Bold Black and Salted Caramel. The new coffee and cold brew, plus Shipley’s beloved glazed do-nut holes, will be available for purchase at all Houston Athletics venues for fans to enjoy during sporting events.
“This new partnership with Houston Athletics is a central piece of our growth strategy as we launch into our next 85 years,” Shipley CEO Clifton Rutledge said. “Houston is our hometown and largest market. Aligning with Houston Athletics in such a meaningful way will help us elevate our brand and introduce visiting teams and fans to The World’s Greatest Do-Nut as the Cougars step up into the Big 12 Conference.”
The partnership also advances the Houston Rise campaign, with 50% of Shipley’s investment dedicated to the construction of the Football Development Center.
Shipley branding will be displayed across Houston Athletics venues, including TDECU Stadium for Houston Football and the Fertitta Center for Houston Men’s and Women’s Basketball and Volleyball. Shipley will also be recognized prominently in the Football Development Center, once constructed.
Founded in 1936, Houston-based Shipley Do-Nuts is a leading do-nut restaurant franchisor and manufacturer of specialty food products. Shipley franchises over 330 restaurants to a diverse group of operators across 10 states and has served its do-nuts, kolaches and beverages to generations of guests. Shipley is ranked No. 144 on Entrepreneur’s 2022 Franchise 500 list, the highest in its category. For information on franchising, visit www.ownashipleydonuts.com.
For career changers and multi-unit owners, Shipley Donuts is the one donut franchise investment that's poised for fantastic growth. High-quality product and simple-to-run business model that drives a strong AUV.
In this story
This story was originally published in Franchising.com on September 20, 2022. Burnaze summarizes and links to the original reporting.
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