Corey Wilde Joins Blo Blow Dry Bar and LashKind as New Vice President of Franchise Development

Wilde comes from 25 years of leadership experience in franchise development for both domestic and internationally recognized brands such as Bruster’s Ice Cream, Cold Stone Creamery, Kahala Brands, and Togo’s Eateries. His fundamental strengths in franchise development include international and multi-unit development, lead generation marketing and prospecting, retail leasing, ground-up retail development, franchise operations, and real estate site selection.

“I’m looking forward to bringing the Blo and LashKind brands into urban and suburban markets across the US and Canada,” Wilde said.

In his new role with Blo and LashKind, Wilde’s primary focus will be to integrate new franchisees into the system and strategically expand the brands’ footprints within key US and Canadian markets. He also plans to focus on refining the discovery and awarding process.

“His background and experience in growing brands speaks volumes to the value he brings. We are confident that Corey is the right fit for our leadership team and will deliver positive franchise development results,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar and LashKind.