Bodybar Pilates makes Kentucky debut

Bodybar Pilates announced it has entered a new state with the opening of its first studio in Kentucky.

Owned and operated by Cara and Jason Groth, the Pilates brand has made its Bluegrass State debut with a new location in the Palomar neighborhood of Lexington.

Jason is a longtime physician assistant, while Cara has served as a pharmacist for 23 years. The husband-and-wife team said they were inspired to open a Bodybar location after their daughter—a professional ballerina—began working at a studio in Georgia.

“We want every person who walks through our doors to feel seen, supported, and like they truly belong here,” said Cara Groth. “Pilates is for everybody, and Lexington is ready for a space that prioritizes physical, mental, and social wellness. Our goal is to build a community where people can move, connect, and feel encouraged at every stage of life.”

The latest studio spans 2,500 square feet and features 14 Reformers, offering Bodybar’s signature athletic Pilates classes led by certified instructors. The studio also offers private lessons during non‑class hours and a boutique featuring Bodybar merchandise.

“As a (physician assistant), I see firsthand how movement, strength, and mobility impact long‑term health,” Jason Groth said. “Pilates offers benefits that support people of all ages, from building core strength to improving balance and overall, well‑being. We’re excited to help our neighbors invest in their health and feel confident in their bodies.”

Bodybar Pilates now operates 86 studios and said it serves about 21,000 members. The brand plans to open another 30 studios this year. The company also said it plans to open additional locations in Lexington.

“Lexington’s Southern charm and growing wellness scene makes it a great city for a BODYBAR Pilates,” said Kamille McCollum, chief brand officer, president, and co‑founder of Bodybar Pilates. “Cara and Jason are deeply committed to creating a supportive, inclusive environment where members feel empowered. We’re thrilled to have them join us as franchise owners and welcome new members to our first Kentucky studio.”