Pita Pit USA Announces Strategic Partnership with Thor's Skyr, Expanding Healthy Menu Options

“This partnership is about more than just adding products to our menu – it’s about innovation,” said Peter Riggs, President and CEO of Pita Pit USA. “Thor’s Skyr’s dedication to health-conscious, protein-rich foods perfectly aligns with Pita Pit’s mission to provide fresh and nutritious options to our customers.”

• Thor's Skyr Smoothies: A new line of protein-packed smoothies featuring authentic Icelandic skyr.

• Healthy Sauces: Flavorful new sauce options developed in collaboration with Thor’s Skyr.

• Protein-Enhanced Snacks: Innovative snack items crafted with Thor’s Skyr products.

“We’re creating a culinary experience that blends Icelandic traditions with American innovation,” said Unnar Danielsson, Co-Founder of Thor's Skyr. “Our product line, including unique flavors like Key Lime & Coconut and Coffee, will bring something truly distinctive to Pita Pit’s menu.”

Peter Riggs will expand his role as President and CEO of Pita Pit USA by serving as CEO of Thor’s Skyr as well. This dual leadership position enables both brands to leverage shared expertise and resources for mutual growth. With Riggs at the helm of both companies, the partnership will be strategically positioned to enhance innovation and expand market reach.

This partnership underscores Pita Pit’s ongoing commitment to healthy dining and menu innovation. By incorporating Thor’s Skyr into its offerings, Pita Pit will expand its appeal to health-conscious consumers.

"The synergies between Pita Pit and Thor's Skyr were immediately apparent," added Riggs. "This collaboration allows us to combine Pita Pit's presence in the quick-service restaurant industry with Thor's Skyr's innovative dairy products, creating a unique offering in the marketplace."