U.S. Air Force Veteran Fortifies the Century 21 Brand in Greater San Antonio

Veteran Led Brokerage

The firm is led by Rockie Carter, a U.S. Air Force Veteran with 20 years of service and multiple overseas deployments, and the father of three daughters, one of whom is currently serving in the Air Force herself.

Carter began his Texas real estate journey in 2012, after relocating his family to San Antonio from Las Vegas, where he was previously stationed. As a veteran who was relocated a number of times himself, Carter began studying everything he could about VA-related real estate topics. He developed a keen awareness of military Permanent Change of Station (PCS) cycles, Basic Allowance for Housing (BAH) rates, and other common military-related real estate concerns.

In 2015, Carter decided to use his knowledge to become a positive, all-in-one resource for local military families, which is when he opened his own brokerage.

Carter is joined by several other military veterans at his firm, many of whom also speak fluent Spanish. He and his independent sales associates can assist residents of the Greater San Antonio area with not only VA transactions and military relocation needs, but also with land acquisition, farm and ranch properties and traditional residential real estate.

Century 21 Affiliation

Now doing business as CENTURY 21 Core Values, Carter and his driven independent sales professionals will have access to the CENTURY 21® brand’s technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors. Carter plans to leverage these tools to recruit new and experienced agents and eventually open a new office in the Schertz area.

“If you’re a real estate professional, you understand the value that is associated with the CENTURY 21 brand,” said Carter. “The brand offers a robust suite of software solutions that we didn’t have access to as an independent brokerage, plus, as a franchise affiliate, we now have an international support network that we can rely on and use to connect with other brokerages around the world. A military career can bring a family anywhere at any time and having this global connectivity can help us reach our intended audience.”

CENTURY 21 Core Values is largely known for its ability to accommodate not only the many military families who find themselves relocating to San Antonio but also civilian consumers looking for a flexible, yet efficient brokerage in the city’s suburbs. The firm is comprised of family-friendly, dedicated professionals, who can assist with all real estate needs in one stop. CENTURY 21 Core Values is also heavily involved with nearby charitable organizations, including the San Antonio food bank, Christus Children’s and several veteran outreach and support programs, so their impact is felt well beyond the local real estate industry.

“I joined the real estate industry with the ultimate goal of doing good for those who deserve it most,” said Carter. “I’m incredibly fortunate to be in a position where I can do that at a large scale, and I believe that affiliating with Century 21 Real Estate will allow me to expand that reach even further. This isn’t just a business opportunity, this is an opportunity to make a genuine difference.”

San Antonio Market

San Antonio, dubbed “Military City,” is largely defined by its connection to the armed forces. The area is home to four separate military bases and has the third largest military population as of 2022, with over 5% of the local population being military households. Its military ties are a major driving force in the local economy, with the nearby oil and gas industries also contributing to a regular influx of new families.

“Military consumers have a very unique set of needs that often need to be addressed by someone who has been in their shoes,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Rockie has positioned himself to address those needs perfectly in one of the most viable markets for a military real estate skillset. To add his unique expertise to the CENTURY 21® network is incredibly valuable and we can’t wait to help him further serve those who served us.”