Club Insider: REGYMEN Fitness and The Covery Bring Fitness Industry Veteran Larry Conner in as New Chief Financial Operating Officer

Founded just three years ago, REGYMEN Fitness entered the fitness segment of the franchising industry by offering three different programs — burning, boxing and building — that are adaptable for all skill levels.

REGYMEN Fitness has expanded rapidly since then, including a 10-unit signing in Austin, Texas and a partnership with GoodLife Fitness in Canada. The team also rolled out a sister wellness concept called The Covery, which already opened its first location in March, and the brand hopes to continue this momentum with the addition of industry veteran Larry Conner to its team.

According to Club Insider, Conner brings more than 31 years of experience in the health and fitness industry, overseeing several club purchases and more than 15,000 members. He’s now operating as the new Chief Financial Operating Officer, and is excited about the growth opportunities with both REGYMEN Fitness and The Covery.

“REGYMEN’s technology is more advanced than everyone else’s, and its results are truly based on science. For people who need to be pushed, REGYMEN is hitting it on all cylinders — strength, cardio, HIIT and boxing. It was clear the team was going to continue adapting and helping their franchisees succeed,” Conner told Club Insider.