Workout Anytime signs first international master franchise deal, to expand throughout Central America and the Dominican Republic

Workout Anytime, a U.S. fitness franchise with over 160 units open across the States, will soon head international as the brand inks a master franchise agreement with Lady Lee Corporation. This agreement is set to take Workout Anytime to multiple new markets, including Belize, the Dominican Republic, El Salvador, Guatemala, Nicaragua, and Panama.

“Workout Anytime is a well-structured franchise, with well-defined procedures and a highly aggressive pricing and service strategy that does not yet exist in the Central American region,” said Félix Rivera, director of marketing and advertising at Lady Lee Corporation. “Our partnership will enable people from different social backgrounds to improve their lifestyle through a highly modern and well-equipped gym concept at a low price.”

Lady Lee Corporation currently has three openings planned for 2020 in Honduras. More are in the pipeline, and the master franchisee is currently scouting real estate for more locations both in Honduras, and throughout Central America and the Dominican Republic.

International expansion plans

Founded in 1999, Workout Anytime has always had ambitious goals to penetrate international markets. This partnership with Lady Lee Corporation will go toward achieving the brand’s goal of surpassing the 200-unit mark.

“Workout Anytime has always had ambitious expansion plans, predicated on finding the right partner, which is why we’re is so excited about associating with Lady Lee Corporation,” said Mark de Gorter, COO of Workout Anytime. “The Lady Lee Corporation has extensive experience bringing a variety of leading brands to Central America and the Dominican Republic. Its strong presence in retail franchising, as well as real estate development, provides the perfect partnership to launch our international expansion into that region.”

Growth and development

Terri Harof, director of franchise development for Workout Anytime, is excited for the future of the brand: “Workout Anytime has come a long way in our 20-year history, and we’re far from finished growing,” she said. “We have many tools in place to help our franchisees grow, including pre-negotiated real estate and strong developer partnerships, and we’re eager to continue bringing new franchisees on board. This is an exciting time to be part of the Workout Anytime brand, and our partnership with Lady Lee Corporation proves that we are in it to win it.”