RNR Tire Express Launches DX3 Brands as New Multi-Brand Franchisor

“DX3 Brands marks the next phase in our evolution,” said Adam Sutton, CEO of RNR Tire Express and DX3 Brands. “Over the past 25 years, we’ve built a powerful franchise system with RNR Tire Express. Now with DX3 Brands, we’re leveraging that infrastructure, expertise, and value driven culture to scale additional concepts and create new opportunities for franchisees and franchise brands looking to grow.”

The name DX3 reflects the company’s long-standing core values that drive everything it does: Culture, Customers, and Community. These principles have guided RNR’s internal operations for years and now serve as the foundation for DX3 Brands’ broader multi-concept strategy.

The launch marks the company’s transformation from a single-brand franchise system into a multi-brand franchise designed to support long-term growth across multiple concepts. DX3 Brands will provide the foundation, infrastructure, and operational expertise needed to continue the growth of RNR Tire Express and begin the expansion of Gigglewaters. Additional details on the platform’s vision can be found in the DX3 Brands video.

This evolution comes at a time of strong brand momentum, with the company recently earning a Notable Distinction in the 2026 FUND TopScore Awards, recognizing its performance and commitment to franchisee success.

Founded in 2000, RNR Tire Express has grown into a nationally recognized franchise brand with more than 200 locations across 30 states and over $350 million in annual revenue. As the company continued to scale, its leadership identified an opportunity to expand beyond a single brand and apply its franchise expertise to additional concepts.

Founded in 2018, Gigglewaters, an award-winning restaurant and micro-theater, is the first brand to join DX3 Brands. Its distinctive blend of dining, craft cocktails and entertainment reflects the type of value and experience driven concepts DX3 Brands aims to grow alongside RNR Tire Express.

“From the beginning, it was clear the Gigglewaters team shares our commitment to building a strong, people-first culture,” added Sutton. “They’ve developed a unique concept grounded in those values, and that alignment is what made this partnership such a natural next step.”

RNR Tire Express and Gigglewaters will join forces under DX3 Brands at MUFC in Las Vegas on March 24. You can visit RNR at booth 2321 and Gigglewaters at booth 2323.