TruBlue Home Service Ally: 2025 Mid-Year Growth & Franchise Opportunities

CINCINNATI, Ohio — TruBlue Home Service Ally, the franchise system dedicated to helping busy adults and seniors age in place safely and comfortably, is charging through 2025 with powerful midyear momentum. By the end of June, new franchise signings were up 300% year-to-date compared to the same period in 2024.

“It’s been great — we are well ahead of our goal as far as new franchisees into the system,” said Sean Fitzgerald, president of TruBlue. “Tremendous expansion and growth. The caliber of owners that are coming in are also just great — we’ve had three physicians, for example, buy franchises in the last six months alone.”

These new owners reflect a rising trend of medical professionals recognizing the growing need for holistic aging-in-place solutions. TruBlue stands out by not only offering home maintenance services, but also proactively supporting the safety and accessibility of homes for seniors.

Growth and demand

“People in general have really seen the wave of seniors aging in place, beyond just care,” Fitzgerald said. “We’re making sure the home environment is well-maintained and safe. People look at that and understand how huge of a demand there is for that.”

That demand is translating into more than just franchise sales. TruBlue is also seeing increased traction with its flagship monthly home maintenance programs, an offering designed to deliver peace of mind to families by keeping homes in top shape over time.

“Our maintenance plans are beginning to ramp up and we are getting more people signing up every week,” Fitzgerald said.

Franchisee stories

The brand’s growth is being driven not only by franchisees new to the space, but also by industry insiders. One standout story? Franchise broker Drew Seifried who learned about TruBlue while helping others find a brand they could believe in — and ended up buying two units for himself.

“My parents are aging,” Seifried said. “They’ve had falls. They’ve had scares. I realized this was a business with purpose — something I could really sink my teeth into and be an ambassador for. If you’re looking for a business with purpose, where the sky is the limit, TruBlue is perfect.”

TruBlue also reached another major milestone this year: its first-ever brand-exclusive conference. With over 100 territories now in operation, the leadership team hosted the inaugural TruBlue conference to foster community, share best practices, and align on the brand’s future.

Conference and expansion

“We felt like it was time for us to have our exclusive conference,” Fitzgerald said. “It was great attendance and great content, and also great participation and conversations with franchisees.”

With the second half of the year underway, TruBlue shows no signs of slowing down. The brand is actively targeting new franchise partners to meet the rising demand across the U.S., especially as awareness of aging-in-place needs continues to surge.

“We are excited for the continued momentum of new franchisees into the system,” Fitzgerald said. “This industry is growing fast, and TruBlue is in the perfect position to lead the way.”

TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America.

As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.