ERA® Real Estate Names Frank Malpica Senior Vice President of Franchise Development, Mergers & Acquisitions

ERA® Real Estate has announced the appointment of Frank Malpica to Senior Vice President of Franchise Development, Mergers & Acquisitions. In this role, he will architect the strategic growth and expansion of the brand’s footprint, identifying key partners in new and existing markets to complement the network’s highly collaborative network.

As a member of the ERA® brand senior leadership team, Malpica will lead the brand’s national sales team.

Previously, Malpica was Senior Vice President of Global Growth & Operations for Anywhere Franchise Brands, the parent company of ERA Real Estate. Under his leadership, his team was responsible for the identification, development, and deployment of products, recruiting programs, lead generation, and ancillary business partnerships. He was recognized by RISMedia in 2023 as a Newsmaker and Futurist, and he has been invited to speak countless times throughout the years by Inman, RealTrends, and RISMedia for his knowledge and insight in our industry.

Malpica is a seasoned leader in the real estate space, joining ERA Real Estate in 2011. Over the last 12 years, he has held roles of increasing responsibility in marketing, products & tools, brand engagement, brokerage operations, business development and strategic partnerships. In each capacity, he’s always been focused on identifying and delivering value that drives productivity for agents, helps our affiliated companies increase their profitability and expand their market share, and create a better experience for the end consumers.