TL;DR
Driven Brands Collision Group gifted five customers $5,000 each as part of a 'surprise and delight' effort to demonstrate commitment to customer satisfaction. The gifts were given by ABRA, CARSTAR, and Fix Auto USA locations to customers who had shown patience and trust despite challenges in the collision repair industry.
“Our franchise family has a deep commitment to supporting the members of the communities in which they work and live,” said Chris Dawson, collision and paint president, Driven Brands. “This past year has provided challenges for all, and our owners were thrilled to be able to provide extra support and appreciation to their amazing customers.”
2022 proved a challenging year across the collision repair industry. Continued supply chain challenges and the rising cost of parts and materials, coupled with labor shortages across North America, meant increased hardships for both customers and collision repair facilities. Many customers experienced financial burdens, leading to increased stress when having their vehicles repaired ABRA, CARSTAR, and Fix Auto USA wanted to provide their customers with support and thank them for their patience and trust.
ABRA Cloquet, located in Scanlon, MN, gifted $5,000 to their customer Tim Homstad. Tim has been a long-time customer of ABRA Cloquet, bringing all of his vehicles and children’s vehicles to the team for repairs. He has built a long-standing relationship with the team at ABRA Cloquet, and he was incredibly grateful for the gift.
CARSTAR Fairborn C&H, located in Fairborn, OH, gifted $5,000 to their customer Carlette. Carlette came to the CARSTAR team to have her vehicle repaired early in 2022 to find out that a crucial structural part was on national back order. While the team was doing everything they could, the part took a few months to arrive before the vehicle could be returned to Carlette. During the entire process, she remained patient and trusting of the team and CARSTAR Fairborn C&H was thrilled to gift her.
CARSTAR Bancroft, located in Bancroft, ON, Canada, gave the gift to April Hannah, who is a police officer in the Bancroft community. April has dealt with a long and stressful vehicle repair, yet has been trusting and patient with the CARSTAR Bancroft team as they tackled the various repairs that her vehicle needed.
CARSTAR Ste-Agathe, located in Val-David, QC, Canada, was excited to give their customer, Kevin, the $5,000. Kevin and his family faced a few hardships heading into the holiday season, yet he remained optimistic and courteous during his repair process. The CARSTAR Ste-Agathe team was overjoyed to help this family in their time of need.
Fix Auto Kenmore, located in Kenmore, WA, provided their customer, Carrie, with the gift. Carrie had recently purchased her new vehicle when she experienced an unfortunate accident. The Fix Auto USA location had to source new and used parts to complete the repair, which led to a longer repair timeline. Through it all, Carrie maintained a positive attitude, being very kind and gracious to the entire Fix Auto Kenmore team. Fix Auto Kenmore said they couldn’t think of any customer more deserving than Carrie.
“It is inspiring to see the care each of our owners has for their customers,” continued Dawson. “Their compassion and dedication are what makes their businesses so successful. We look forward to continuing to see their involvement in their communities!”
In this story
This story was originally published in Franchising.com on March 2, 2023. Burnaze summarizes and links to the original reporting.
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