Franchise Owner Builds Family Legacy with Men In Kilts

After growing up in a family business and witnessing the generational success built by business ownership, Brad Williams was primed to take on his own entrepreneurial journey. Since investing with Men In Kilts, the exterior cleaning franchise that takes on tough-to-tackle cleaning jobs, Williams has grown in his leadership and now serves as a role model for friends and family who are considering entrepreneurship.

“I would never pressure my family to enter a business relationship with me, but if it happens, we’re here for them,” said Williams. “I hope they hear the conversations my wife and I have and see how we work hard for them. We try to lead by example.”

By working well with clients, community members, employees and fellow franchise owners, Williams is able to build his own business while modeling just how successful a family-owned business can grow to be.

“We try to always think big picture with our decision making. Sacrificing some resources to fix a problem in the moment could save the brand’s future,” explained Williams. “We need franchise owners that are committed to long-term customer relationships; we always try to think systemically with organizational structure and the customer experience.”

Though Williams experienced private business ownership with his family’s business, he said there are certainly perks to having the franchise model to lean on.

“Threshold Brands seems to be on the cutting edge of most, so they take care of a lot of the work of staying relevant in the market for franchise owners,” he added. “But, staying in touch with the fundamental blocking and tackling of our business and franchise system will ensure that we continue to win. We’ll change where we need to, but we don’t have to fix things that aren’t broken.”

Looking to the future, Williams says he plans to continue to grow the business, all the while leading by example for his children.

“There will always be challenges hourly, daily or weekly. We just try to keep perspective and embrace the challenges as opportunities to show the strength of our team and systems,” he said. “There’s just so much peace of mind that comes with being a part of a franchise community. If we still own the business years down the road and the next generation wants it, it’s theirs!”