Habit Burger & Grill to Give Away 200K Free Meals

For 10 days beginning October 26, Habit Burger & Grill will give away 200,000 free Gotta Habit Meals nationwide through its new Habit Hour initiative – a surprise daily giveaway designed to make everyday life a little easier and inspire moments of connection and kindness along the way. With no purchase required, Habit is kicking off a chain of generosity by asking recipients to Pay Good Forward with a simple act of kindness of their own.

“We started with a pretty simple idea: what if we just gave people dinner?” said Shannon Hennessy, CEO of Habit. “Then we started thinking about what happens when one good thing keeps going. That’s really the idea behind Habit Hour. We’ll start with 200,000 meals and see how far that good can travel. Good habits have a way of spreading. What happens next is up to all of us.”

Habit Hour happens at a different surprise time each day. The first 50 guests at every participating Habit restaurant* during the one-hour window will receive a $10 Gotta Habit Dipping Trio Box. No coupon, code or purchase is required. To claim their free Gotta Habit Meal, guests must order in person at the register; drive-thru, app and online orders are not eligible. Guests simply need to show up in person and be among the first 50 to claim a meal.

Here’s how to catch the daily giveaway:

• One hour before: Habit will reveal the exact start time on its social channels, @habitburgerandgrill.

• When Habit Hour begins: The first 50 guests at each restaurant can claim a free meal. The giveaway ends after one hour or when all 50 meals have been claimed, whichever comes first.

Over the 10-day campaign, each Habit restaurant* will give away 500 meals, totaling approximately 200,000 free meals nationwide. What’s on the Menu?

Habit Hour features Habit’s new $10 Gotta Habit Dipping Trio Boxes, built around the simple idea that burgers should be dippable. Served in Habit’s signature CharBox for one, each box includes a burger cut in half, dipping sauce in the center, five crispy chicken bites, a small side and a regular drink. Guests can choose from three boxes:

• BBQ Dipping Trio Box: Two dippable burger halves with melty American cheese, pickles, mayo, BBQ sauce and crispy onion tanglers.

• Ranch Dipping Trio Box: Two dippable burger halves with melty American cheese, pickles, chunky avocado and housemade ranch.

• Spicy Dipping Trio Box: Two dippable burger halves with melty white American cheese, pickles, pickled jalapeños and creamy spicy mayo.

Beyond the free food, Habit is inviting guests to Pay Good Forward through simple, unexpected acts of generosity. Each free meal comes with a mission to pass that kindness along, whether it’s helping a neighbor, grabbing coffee for a friend or letting someone go ahead in line. Over 10 days, Habit hopes to spark a nationwide chain of good that reaches far beyond its restaurants, reminding us that there’s still plenty of good we can share.

Habit Hour runs for 10 days beginning October 26. MyHabit members should keep their push notifications on for the earliest heads-up and follow @habitburgerandgrill for each daily reveal.

Habit is putting 200,000 free meals on the table. How far kindness travels is up to all of us.