Famous Toastery Continues Rapid Growth By Targeting Multi-Unit Development

For more than ten years, Famous Toastery has been bringing its delicious brunch and superior service to new communities across the east coast one franchise at a time. But now the better breakfast brand is growing at an even faster rate by targeting multi-unit development opportunities.

An investor in Charleston, South Carolina recently signed on to open five new Famous Toastery locations in the state. That means the brand, which already has a strong presence throughout the Carolinas, will continue to see even more success.

Multi unit growth

“Famous Toastery is at a point where it’s performing well enough to attract new, multi-unit developers. That puts us in a great position as a brand,” said Robert Maynard, Famous Toastery’s founder and CEO. “From a corporate standpoint, working with multi-unit owners allows us to break into previously untapped markets. On a local level, multi-unit deals give franchisees business opportunities that otherwise wouldn’t be available.”

The benefits of being a multi-unit franchisee with Famous Toastery are extensive—multi-unit ownership allows business owners to grow at an accelerated rate and see a greater return on their investment. But one of the biggest selling points for multi-unit deals is the discounted price. Typically, Famous Toastery franchisees can expect to make an initial investment of $40,000 with a 5.5 percent royalty. But multi-unit owners are able to pay less up front, making the model even more affordable.

Beyond those financial considerations, multi-unit ownership is also attractive to franchisees on a personal level. Because Famous Toastery specializes in breakfast and brunch, its locations are only open between 7:00 a.m. and 3:00 p.m. That gives owners the opportunity to run a successful business while still spending quality time with their families and friends.

“We pride ourselves on our ability to create a positive atmosphere for both our customers and our franchisees. Allowing our owners to embrace a well-balanced lifestyle is a priority at every Famous Toastery location,” said Maynard. “That doesn’t mean we’re any less profitable than other quick-service concepts. We’re so good at what we do that our franchisees are able to see the same unit volume in limited hours that they would if we were open 14 hours a day.”

Regional expansion

Multi-unit expansion opens up the door for Famous Toastery to continue growing throughout its home base in the Southeast along with other regions across the country.

“We’re thrilled to welcome multi-unit owners into our ever-growing system. Ultimately, this new group of franchisees will enable the Famous Toastery brand to reach new communities, positioning us for record expansion as we move into the second half of the year,” said Maynard.