QSR: Dunkin’ Donuts Picks BBDO Worldwide as New Agency of Record

According to an article on QSR.com, the iconic donut franchise his selected marketing firm BBDO Worldwide as its new creative agency of record and ARC/Leo Burnett to handle all retail and in-store marketing.

BBDO Worldwide was awarded the contract after Dunkin’ Donuts’ leadership initiated an extensive review of the brand’s marketing efforts last year. Previous agency of record Hill Holiday chose not to participate in the review.

BBDO Worldwide will be responsible for all of Dunkin’ Donuts’ national print, broadcast and out-of-home advertising development, as well as digital and multi-cultural advertising campaigns. The first advertising material is expected debut in the fall.

“This is an incredibly exciting time for our brand, with new menu choices, next-generation store design and new technology, all designed to transform Dunkin' Donuts into America's favorite, beverage-led, on-the-go brand,” said Dunkin’ Donuts U.S. Chief Marketing Officer Tony Weisman. “We loved the insights and innovation that BBDO Worldwide brought to the pitch, and we believe they are the best partner to help us transform and elevate our marketing, finding fresh and relevant new ways to inspire and captivate customers.”