Joshua Tree Experts Eyes Columbus, Ohio for Expansion

Joshua Tree Experts, the Pennsylvania-based home services franchise that provides tree maintenance, lawn care and pest control services, has identified Columbus, Ohio, as its next target market for growth.

As Joshua Tree Experts expands regionally into Ohio, it is seeking new franchisees who can choose their perfect Columbus territory and leverage the growing demand for home services, all while still being close to corporate headquarters.

“We’ve seen a lot of interest from clients in Columbus, and we currently have wide-open market availability in Ohio,” explained Joshua Malik, founder and CEO of Joshua Tree Experts. “And with Columbus being so close to corporate headquarters, training will be very easy to get to for new franchisees. We are excited to keep growing and make the push into our neighboring state.”

Columbus market appeal

Columbus is ripe with opportunities for new businesses. In fact, Columbus was among WalletHub’s Best Small Cities to Start a Business ranking in 2022. This was based on key metrics such as business environment, access to resources and business costs.

The state of Ohio has also experienced an economic boom in recent years. Lower taxes and operating costs, as well as an overall lower cost of living, have been a major draw for new brands. As the Midwestern destination grew into a business hotspot, it achieved a Gross State Product of $698 billion in 2019.

With a similar demographic and climate to Joshua Tree Experts’ home state of Pennsylvania, Ohio is sure to be a great fit for the brand.

Pennsylvania growth model

In Pennsylvania, Joshua Tree Experts’ five territories have been producing astounding numbers; Just this year, the brand has shown 20% growth, year-over-year. Heading into 2023, they are poised for increasing franchisee success by providing their business owners multiple recurring revenue streams. In 2021, 60% of Joshua Tree Experts’ revenue came from these recurring streams, and over $4 million of recurring revenue rolled into 2022.

To begin, new franchisees will start with just one set of service offerings — tree care — much like the brand’s own foundations. This will allow new owners to ease into initial investment factors such as vehicles, machinery and fertilizers. The corporate team will work with franchisees to ensure they feel confident in baseline operations before adding additional services.

Joshua Tree Experts has set a goal of signing five franchisees in 2022, five in 2023 and eight in 2024. The first franchisees, Malik said, will ideally be located within a five-hour radius of Joshua Tree Experts’ Pennsylvania headquarters.

“We have all the tools to grow our brand right now,” said Malik. “We’ve grown this brand into a thriving franchise concept and can’t wait to welcome Ohio members into the Joshua Tree Family.”