Sip Fresh Builds Growth Pipeline with New Locations and Wellness Offerings

Sip Fresh, the California-born specialty beverage brand known for its fresh fruit-based juices, teas and handcrafted smoothies and interactive guest experience, is closing out a strong first half of 2026 as consumers continue embracing beverages that combine customization and quality ingredients. Building on that momentum, the brand expanded into key growth markets, introduced new wellness-focused menu enhancements, and earned recognition from some of the restaurant industry’s leading publications.

The specialty beverage brand continued its retail expansion with the opening of its newest location at the Chandler Fashion Center in Chandler, Arizona, while also securing new leases at Tanger Outlets Phoenix in Glendale, Arizona, and Outlets at Orange in Southern California. These three premier retail destinations attract nearly 30 million annual visitors, creating significant opportunities to introduce its interactive beverage experience to more consumers in high-traffic shopping environments.

Sip Fresh’s expansion comes as consumers increasingly seek fresh, customizable beverages that fit their individual wellness goals. During the first half of the year, Sip Fresh’s Wellness Boost Smoothies accounted for nearly one-third of all smoothie sales, making the category the brand’s second highest-selling smoothie offering. Additionally, protein, collagen and Vitamin C were added to over 20% of all smoothie purchases.

The introduction of collagen and Vitamin C contributed to a 33% year-over-year increase in wellness add-ons, reflecting growing consumer demand for customizable beverages that support a variety of lifestyle goals.

“We’re seeing more guests intentionally personalize their beverages with ingredients that support their individual wellness goals, whether that’s adding protein, collagen or Vitamin C,” said Allison Olszewski, Director of Marketing at Sip Fresh. “The strong response to our Wellness Boost Smoothies and expanded wellness add-ins reinforces that today’s consumers are looking for beverages that deliver both great flavor and functional benefits, and those insights continue to guide our approach to menu innovation.”

Beyond its operational and menu milestones, Sip Fresh also continued to earn national recognition throughout 2026.

Looking ahead, Sip Fresh is preparing to open additional locations at Tanger Outlets Phoenix and Outlets at Orange while continuing to explore future opportunities in other high-traffic venues, including entertainment destinations, travel centers and university environments.