Huey Magoo’s Inks 5-Unit Deal in Texas

Huey Magoo’s, the fast-casual chain known for its premium, handcrafted chicken tenders, continues its expansion into Texas with a five-unit development agreement for restaurants in Arlington, Grand Prairie, and Mansfield. Franchisee Bobby Asad is a seasoned restaurant operator, commercial real estate developer, and entrepreneur with deep roots in the Dallas-Fort Worth Metroplex.

Throughout his career, Asad has successfully developed and operated multiple restaurant concepts while also building and developing shopping centers, retail properties, and freestanding restaurant locations. Known for his hands-on approach and long-term commitment to the communities he serves, Asad was drawn to Huey Magoo’s focus on quality and simplicity and its reputation for serving “The Filet Mignon of Chicken.”

“I’ve spent many years in the restaurant business and have evaluated countless concepts,” said Asad. “What stood out about Huey Magoo’s was the quality of the product, the strength of the leadership team, and the opportunity to introduce a truly differentiated chicken concept to one of the fastest-growing regions in North Texas.”

Site selection efforts are currently underway, with a focus on high-visibility locations featuring strong traffic counts, family-oriented demographics, excellent access, and convenient drive-thru service. As Arlington, Grand Prairie, and Mansfield continue to experience significant residential and commercial growth, they have the potential to be high-growth markets for Huey Magoo’s.

Asad, leading the development through Apex Hospitality Group LLC, believes the combination of Huey Magoo’s premium chicken offerings, exceptional customer service, and strong brand culture will resonate with local residents and visitors alike.

“Our goal is to build restaurants that become part of the community,” said Asad. “We’re excited to introduce guests to the Huey Magoo’s experience and create locations where families, students, professionals, and visitors can enjoy great food and outstanding hospitality. Arlington, Grand Prairie, and Mansfield are outstanding markets, and we look forward to growing with these communities for many years to come.”

Construction timelines and specific restaurant locations will be announced as development progresses.

“The residents of Texas have become quick fans of Huey Magoo’s and we’re thrilled to further expand our footprint in the Dallas-Fort Worth Metroplex,” said Andy Howard, President and CEO of Huey Magoo’s. “Bobby is a highly regarded restaurant operator and real estate developer in the area and we know he’ll take our local presence to the next level.”

With its 100th location opening later this year, Huey Magoo’s is expanding steadily across the country to meet the demand for premium, handcrafted chicken tenders made fresh using only the tenderloin, the best 3% of the chicken. The menu includes a variety of ways to enjoy the Filet Mignon of Chicken, including the signature chicken tenders and Tender Bites, prepared either hand-breaded or grilled with a secret seasoning blend with sauces and sides to complete a meal or as part of a sandwich, wrap, or salad. Seasonal specials, a refreshing lineup of teas and handcrafted lemonades, and Magoo’s Rewards help turn new guests into regulars.