Fast Casual: The Halal Guys to launch catering rewards program

The Halal Guys franchise has announced a new initiative, set to debut on May 6th. According to a recent article in Fast Casual , the brand is launching a catering rewards program. This new offering will merge with the company's existing rewards program.

The brand's initial loyalty program launched in late 2016. It was an instant success, initially bringing in over 17,000 users in the span of two months. Within a year of the release, The Halal Guys integrated the program into their mobile app.

The new catering option serves as a way for the system to evolve by increasing the options for members. Now, fans will have the opportunity to earn points through both personal or catering orders. These can be redeemed for free food items or bonus cash in the member's account.