Lawn Squad Franchise Cost, Fees, Profit and ROI Data for 2025

REPORTED COST TO GET IN: $79,350 - $118,085.

REPORTED ROI (Item 19): See below

Lawn squad overview

Lawn Squad is a lawn care franchise that provides a variety of services for residential and commercial properties.

With roots dating back to 2001, Lawn Squad was founded in Ohio by Robert Palmer and began franchising in 2023, operating seven locations today as a national lawn care and pest control franchise formerly known as Weed Pro. Lawn Squad provides services such as fertilization, weed control, aeration and pest management for residential and commercial properties.

Mission: Lawn Squad’s mission is to combine expert, technology-driven lawn care with a strong franchise support system, to create beautiful, healthy lawns for customers while helping entrepreneurs build successful businesses.

Vision: Lawn Squad aims to stand out from traditional lawn care companies by using a technology-first approach to improve efficiency and service delivery for both customers and franchisees.

• Live Call Center (No Recordings): All telephone calls are answered by a "live" voice during the specified business hours.

• Warranty And Guarantees: Lawn Squad offers a 100% satisfaction guarantee for continuous service customers, which includes a no-charge follow-up service if customer is not completely satisfied with a treatment within 14 days.

• Premium Products And Treatments: Lawn Squad specializes in treatments like fertilization, weed and pest control, aeration and overseeding, with less overlap with traditional lawn-cutting landscapers, using professional-grade products including nutrient-enriched, golf-course-quality fertilizers to create greener and more resilient lawns.

• VitaminLawn Program: A comprehensive, seasonal lawn care service that combines nutrient-enriched fertilizer treatments with customized weed and pest control.

• Customer First Focus: Lawn Squad aims to build trust and reliability by providing consistent, high-quality results to thousands of satisfied customers.

• Local Emphasis: Independently owned and operated locations deliver a local focus to the customer that addresses the unique needs of each local community.

Franchising benefits

Franchising with Lawn Squad offers several key benefits that make it an attractive opportunity for prospective franchisees:

• Established Business Model: Lawn Squad provides access to proprietary software and Real Green systems for efficient operation.

• Semi-Absentee Ownership: Featuring a scalable model, a Lawn Squad franchise can be run as a stand-alone business or used to add services to an existing landscaping/lawn maintenance company. It is often described as a semi-absentee (passive ownership) and home-based franchise opportunity.

• Centralized Call Center: This service creates a unique bond with customers that is not duplicated elsewhere in the marketplace while ensuring franchisees never miss a call.

• VitaminLawn Program: A comprehensive, seasonal lawn care service that combines nutrient-enriched fertilizer treatments with customized weed and pest control, driving a recurring, subscription-based revenue stream.

• Training And Ongoing Support: Initial classroom and on-the-job training in addition to guidance from a dedicated Franchise Business Coach. Marketing support (strategies, materials, grand opening plan) also provided.

Lawn Squad does not provide a publicly available list of available territories. Prospective franchisees are invited to get in touch with Lawn Squad for more information.

Initial costs and fees

Initial Costs: The estimated initial investment required to begin operation of a Lawn Squad franchise ranges from $79,350 to $118,085. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for a Lawn Squad franchise is $45,000 for a single territory of up to 100,000 single family dwelling units. For territories with more than 100,000 units, an additional fee of $0.45 per unit (up to 150,000 units) will be charged. This fee is payable upon signing the franchise agreement.

A reduced franchise fee is also offered for women, minority or LGBTQ+ community businesses (for the first franchise only; discounts cannot be combined). A reduction in the franchise fee is also provided for businesses partially owned by a law enforcement officer, firefighter, doctor, nurse or EMT/paramedic (this also applies only to the first franchise).

Ongoing Fees: Lawn Squad franchisees are responsible for the following ongoing fees, according to the 2025 FDD:

ROI Potential: According to the 2025 FDD, the two company-owned outlets in Ohio reported the following gross revenue and operating expenses for FY 2024:

Lawn Squad provides comprehensive training to its franchisees through a structured program designed to ensure successful center operations. The training is divided into three key components:

• Self-Paced Training: A 10-day self-paced virtual training covering topics like introduction to lawn care, marketing, sales, recruiting and equipment.

• Weekly Guided Training: A four-week guided virtual training course focused on technical subjects, including turfgrass, pests, fertilizers, pesticides, safety, equipment care and technology administration.

• In-Person Training: A one-week, in-person classroom and field training program currently held in Sheffield Village, Ohio, focusing on operations preparation and hands-on field experience. (The franchisor pays for the training itself but the franchisee is responsible for the travel, accommodation, meals and salaries for attendees)

• Additional Support, Conferences: Additional training is also offered after the business opens, including required or optional programs at times and locations set by the franchisor. The Key Person and other designated individuals are also required to attend the Annual Conference and Regional Conferences when called upon by the franchisor.

Lawn Squad offers comprehensive operational support to its franchisees, ensuring they have the necessary resources and guidance to run successful centers. This support encompasses various critical areas:

• Systems And Tools: The franchisor provides access to the required technology platform, including branded email addresses and required software. The franchisor also loans the franchisee a confidential LSQ Operations Manual (in digital or hard copy form). This manual contains mandatory and suggested standards, procedures, and specifications for operating the franchised business.

• Pre-Opening Assistance: The franchisor provides criteria for site selection and must approve the franchisee's chosen location. They also provide specifications for required equipment, vehicles, fixtures, and signage.

• Marketing, Brand Fund: The franchisor manages a Brand Fund that supports the general development and recognition of the brand and it is responsible for the overall advertising and marketing program.

Lawn Squad equips its franchisees with a suite of technology tools designed to streamline operations and enhance the management of their centers.

Additionally, franchisees benefit from a technology fee, currently set at $450 per month, which covers two branded email addresses provided for the Franchised Business as well as required software and portals used in the operation of the Franchised Business, including Microsoft 365, HubSpot, FranConnect, Qvinci and the Operations Dashboard.

Lawn Squad requires $50,000 in Liquid Capital and a 690 credit score. For SBA Express loan applications, $15,000 Liquid Capital is required.

While prior experience in the industry is beneficial, it's not a strict requirement. Lawn Squad’s comprehensive training program is designed to equip franchisees with the knowledge and skills they need to succeed.

The franchisee must comply with brand standards, which may include the requirement of initial and periodic drug testing and background checks. If the franchisee is a business entity, all owners who own a 5% or greater interest in the entity must sign the personal guarantee, making each owner individually liable for all obligations under the franchise agreement.

• A 30% reduction in the franchise fee is offered for honorably discharged veterans and active personnel of the American and Canadian armed forces. This applies only to the first franchise.

• A $5,000 reduction in the franchise fee is offered for minority-owned, women-owned and LGBTQ+-owned businesses. This applies only to the first franchise.

• A $5,000 reduction in the franchise fee is offered for law enforcement officers, firefighters, doctors, nurses or EMTs/paramedics who own businesses. This applies only to the first franchise.

• Franchisees of the franchisor's affiliates receive a franchise fee reduction to $15,000 per business for the first two territories and a 30% reduction for the third and subsequent territories licensed in the initial transaction.

Market and growth

With the landscaping services market set to reach revenues near $200 billion, the franchised lawn care services industry is healthy. Annual growth of more than 5% indicates the industry remains primed for growth.

A demand for lawn care services in both the residential and commercial sectors helps ensure growth while seasonal offerings help drive an often subscription-based recurring revenue stream.

Overall, the early franchised lawn care marketplace promises opportunities for growth and investment thanks to increased homeowner investment.

Lawn Squad distinguishes itself in the franchised lawn care services sphere thanks to a focus on quality, community and a VitaminLawn Program which helps drive a successful, subscription-based recurring stream of income.

In terms of competition, Lawn Squad faces several notable players in the franchised lawn care services sector, including TruGreen, The Grounds Guys, Lawn Doctor* and U.S. Lawns. However, while these institutions offer various programs, Lawn Squad’s unique focus on people and community provide a distinct niche despite an increasingly crowded marketplace.

Embarking on a franchise journey with Lawn Squad involves a structured process designed to ensure mutual alignment and success. Here's a step-by-step outline from initial inquiry to final approval:

1. Initial Inquiry and Qualification: Complete Lawn Squad's online form to express interest and start the qualification process.

2. Connect With Lawn Squad: Speak with the development team to review financials, territory availability, target launch timing and the training and support you can expect.

3. FDD Review: Read the Franchise Disclosure Document to understand fees, obligations and system details before moving forward.

4. Meet The Team Day: Visit to see the systems in action, learn about technology and marketing and meet the corporate support team.

5. Sign Franchise Agreement: Finalize your commitment and confirm the terms and responsibilities for both parties.

6. Attend Training: Participate in a comprehensive program covering operations, lawn care, customer service and launch planning so you’re ready to open.

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