TL;DR
Hand & Stone Massage and Facial Spa is expanding into Las Vegas, with plans to open 8-10 locations in the city within 24 months. The brand also has its eyes set on Indianapolis, IN, where it plans to open 10-15 locations.
Las Vegas, NV is a city known for gambling, nightlife, food and overall luxury. It’s no wonder that a city with a thriving real estate industry and a consistent influx of tourists also has more massage therapists per capita than any city in the U.S. Because of the city’s thriving market and access to incredible talent, Hand & Stone Massage and Facial Spa has their focus on expanding into Sin City.
“Las Vegas is the perfect fit for Hand & Stone. We don’t have any locations in the region currently, so it’s a wide-open market that we intend to sell out within the next 24 months.,” shared Bob McQuillan, Vice President of Franchise Development at Hand & Stone. “The drive times and dense populations make Las Vegas the prime target market for future franchisees to expand.”
It’s almost surprising the spa franchise has yet to expand into to Vegas. According to Zillow, Las Vegas has reported double-digit year-over-year housing value gains in the past few years which is unprecedented. In addition to the 42.9 million people that visit Las Vegas each year, U.S. News and World Report names Vegas’ population the “future face of America.” This comes as no surprise, the city is getting an NFL team and a highway connecting it directly to its neighbor in the south, Phoenix, and is slated to continue to expand in the coming years.
Hand & Stone has taken note of these major changes happening in the city and want their franchisees to capitalize. McQuillan noted, “The city and region have grown so much over the past few decades. Lots of people with disposable income and are close to or into their retirement phase. It’s also a warm climate, where consumers value taking care of their skin. There is also a steady uptick in the number of hotels and restaurants that promote wellness and health, which aligns perfectly with our business model.”
The brand’s goals for Las Vegas aren’t subdued. They are planning to open a minimum of 8-10 locations in Las Vegas and according to McQuillan, these units are likely to be sold out within 18-24 months due to the potential in the area.
But Las Vegas isn’t the last stop for Hand & Stone’s continued expansion. In addition to its current 400 spas across North America, the franchise has its eyes set on Indianapolis, IN. The brand plans on a cluster approach in the Hoosier state. The franchise already has one location in the city and they want to provide other franchisees the opportunity to service the area.
McQuillan knows the people of Indianapolis can benefit from the presence of Hand & Stone. “Indianapolis presents a great opportunity for us to open 10-15 locations to serving everyone working in manufacturing to healthcare. The existing market base has already shown interest in health and wellness and Hand & Stone would be a perfect extension of their lifestyle.”
It’s no question that anyone could benefit from a Hand & Stone Massage and Facial Spa coming to their community. There’s no better time to join a community of committed wellness professionals ready to share their passion with your community.
In this story
This story was originally published in 1851 Franchise on April 11, 2018. Burnaze summarizes and links to the original reporting.
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