Build-A-Bear and KFC® Unveil a Deliciously Playful Limited-Edition Collection

Build-A-Bear Workshop teams up with KFC for a limited-edition collection inspired by the comfort food brand.

Read the original at Franchising.com
Build-A-Bear and KFC® Unveil a Deliciously Playful Limited-Edition Collection

TL;DR

Build-A-Bear Workshop has partnered with KFC to launch a limited-edition collection of plush toys and accessories inspired by the comfort food brand. The collection is available exclusively at Build-A-Bear workshops and online.

ST. LOUIS, Nov. 21, 2024 // PRNewswire // -- Build-A-Bear Workshop has teamed up with KFC® for a finger lickin' good collaBEARation—available starting today. This tasty mashup of comfort plush and comfort food is playfully inspired by KFC's classic red-and-white striped bucket.

Launching just in time to celebrate togetherness during the holiday season, this unique collection combines Build-A-Bear's signature creative, interactive fun with KFC's rich tradition of comfort food and family meals.

The collection, available exclusively at Build-A-Bear workshops and online at www.buildabear.com, will feature limited-edition outfits and accessories inspired by KFC, including:

  • KFC Bucket Costume: Take your love of KFC to new heights with this charming KFC bucket costume for your furry friend, who will look adorable nestled inside. It's a finger lickin' fun way to share your love of fried chicken, making it the ultimate gift for KFC fans.

  • KFC Plush Chicken Wristie: Your bear won't go hungry with this adorable KFC chicken wristie, a plush chicken leg that attaches to their paw—perfect for satisfying those imaginary cravings!

  • KFC Pajama Outfit: Snuggle up in style! This cozy two-piece pajama set features a KFC onesie and chicken leg slippers, bringing crispy comfort to bedtime.

Whether you're surprising the fried chicken lover in your life or treating yourself to a memorable collectible, this collaboration brings the best of both brands to the table and is rooted in a shared commitment to serve everyone joy through heartwarming experiences.

"This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way," said Sharon Price John, President and CEO of Build-A-Bear Workshop. "It's all about delivering playful, memorable experiences—served up with a side of KFC's signature comfort. Together, we're bringing two beloved passions—customization and comfort food—to the table in a whole new way."

For over 70 years, KFC has been bringing families together over buckets of its finger lickin' good fried chicken and homestyle sides. The brand recently introduced a Kids Meal with its new Original Recipe® tenders, to give families even more ways to enjoy KFC.

Guests can shop this exciting new product line in participating Build-A-Bear Workshops and online starting today.

In this story

This story was originally published in Franchising.com on November 21, 2024. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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