Vitality Bowls Opens Doors to its Second Café in Charlotte, Located in University City

To celebrate the grand opening, Vitality Bowls in University City will be offering exclusive deals, including Buy One Get One FREE on all açaí bowls on May 22, and Buy One Get One 50% off on any menu item from May 23-24.

The new café is located near the UNC Charlotte campus, making it an ideal stop for busy students and campus staff seeking convenient, healthy dining options. As Vitality Bowls continues to expand its presence in Charlotte, the University City location further strengthens the brand’s commitment to making healthy eating more accessible across the community. The new café marks the second Vitality Bowls establishment in North Carolina, contributing to the 70+ locations open now nationwide.

“We’re ecstatic about the arrival of our newest Vitality Bowls café under the leadership of Ray and Kusuma. As a brand deeply committed to nourishing communities, we’re confident in their ability to share the delicious and nutritious world of Vitality Bowls with more guests across Charlotte,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “Their business experience, commitment to customer service, and understanding of our mission make Ray and Kusuma the ideal partners to grow our vibrant superfood concept and raise the bar healthy eating in North Carolina.”

The Vitality Bowls Loyalty Club, the brand’s mobile app and loyalty program, adds another layer of convenience to the guest experience. The program allows members to accrue one Vitality Point for every dollar spent, redeem collected points, order online with ease and more. In addition to exclusive deals and freebies, Loyalty Club members can redeem a complimentary açaí bowl on their birthday and earn a $10 reward for every 150 Vitality Points they accumulate.