South Korean brand Bonchon relocates global HQ to Dallas, Texas

Bonchon, a South Korean fried chicken restaurant, is relocating its global headquarters from New York City to Dallas, Texas, by January 1, 2021.

The organization’s move to Dallas aligns with its aim to build a bigger retail presence in Texas; consequently, it will also open the first of its new fast-casual restaurants in Addison, Texas, in February of 2021.

The new fast-casual model that the brand is incorporating into select new franchise and corporate openings features new interior design, a new service model, and a streamlined menu. It’s designed to strengthen Bonchon’s ability to grow online orders, which currently account for over 50 per cent of revenue.

“The shift to a new fast-causal model, combined with our corporate relocation to Dallas, will create an even stronger foundation for Bonchon’s continued national growth along with our accelerated growth across Texas,” says Flynn Dekker, the CEO of Bonchon and a veteran of the Dallas restaurant business.

“While harnessing our growing popularity in the United States, Bonchon has learned valuable lessons from the past few months. We have created an exciting and streamlined new design and a comfortable, sophisticated fast-casual experience for fans and initiates of our popular Korean fried chicken.”

At the beginning of this year, Bonchon celebrated its 100th U.S. opening in Pleasanton, California. The brand first entered the American market in 2006, and now has 106 locations throughout the country – in addition to its 250 restaurants throughout Asia and the Middle East.