Build-A-Bear Celebrates Leap Day Birthdays with Special $4 Birthday Treat Bear Offer

Individuals celebrating their Leap Day birthdays – this year falling on Thursday, February 29 – are invited to visit any participating Build-A-Bear Workshop to build a Birthday Treat Bear for the special price of $4. The offer is a nod to the once-in-four-year cadence of Leap Day birthdays, with the goal of marking the unique milestone in a memorable way.

A leap year is added to the calendar every four years and inserts the 29th of February to make up for the extra 0.24 days it takes the Earth to orbit the sun each year. Because it occurs only once every four years, people born on this day celebrate on the actual date of their birth less frequently than those born on other days.

The limited-time promotion is an extension of the brand's well-known "Pay Your Age" offer, where children look forward to taking home a Birthday Treat Bear during their birthday month for the cost of the age they are turning. Build-A-Bear's signature celeBEARation includes thoughtful touches like a tailored heart ceremony and thematic photo props and concludes with a ring of the birthday bell and shout-out to the entire Workshop. Leap Day pricing provides an affordable and enjoyable experience for anyone at any age who chooses to commemorate their Leap Day birthday at a Build-A-Bear Workshop.

"We understand the rarity of being born on Leap Day, and we wanted to extend a special gesture for those who celebrate on their special day once every four years," says Sharon Price John, President and Chief Executive Officer. "The Birthday Treat Bear brings such joy to our guests year-round and this offer is our way of adding an extra layer of excitement and heart to the occasion for those born on February 29."