How Tiev Med Spa Is Bringing A Recurring Healthcare Model To Aesthetics

As aesthetic medicine shifts from occasional splurge to recurring wellness habit, the operators gaining traction are increasingly building businesses that look less like beauty services and more like membership-based healthcare platforms.

At Tiev Med Spa, more than 80% of patients return for ongoing treatments. The Costa Mesa-based location doesn’t even have a front-facing sign.

The owner, Dr. Tanya Kanemiya, aims to keep overhead low with an all-nurse practitioner team, no front desk, and a simple menu of highly effective services: Botox, Emsculpt, Fillers, and Morpheus8. The practice also focuses on fostering long-term relationships with patients to achieve predictable outcomes.

For example, nurse practitioners at Tiev Med Spa use a standardized procedure during which they document everything from skin quality to exact injection sites with photos and notes. That way, when patients return, they can pick up treatments where they left off.

Recurring treatment model

“Our patients come in every three months, just like they would go to their primary care physician every six months or once a year,” Kanemiya explains. "It’s a recurring spend that becomes part of their regular health and wellness budget."

The goal is to move aesthetic treatments away from one-off splurges and towards a maintenance framework for patients.

> "Our patients come in every three months, just like they would go to their primary care physician every six months or once a year. It’s a recurring spend that becomes part of their regular health and wellness budget."

This model, while new to Aesthetics, is increasingly common in other sectors of healthcare. Consider primary care offices, vision centers, and dental practices — all have high rates of patient retention and recurring visits. It’s a compelling blueprint for med spa owners who want to grow and scale their practices.

Membership and loyalty strategies

• Membership pricing: Offer a subscription model where patients pay a monthly or annual fee for discounted services or exclusive access to certain treatments. This encourages regular visits and provides a predictable revenue stream.

• Loyalty programs: Implement a points-based system where patients earn rewards for each visit or referral. These points can then be redeemed for services, products, or discounts, incentivizing continued engagement.

• Treatment packages: Create bundled service packages for a series of treatments, such as a set of facials or laser hair removal sessions. Patients pay upfront for the package, committing them to a course of treatment and ensuring repeat business.

• Automated rebooking: After each appointment, proactively schedule the patient's next visit. This makes it convenient for the patient and reduces the likelihood of them forgetting to rebook.

• Personalized treatment plans: Develop customized long-term treatment plans for patients, outlining a series of recommended services over several months or a year. This helps patients see the value in ongoing care and encourages them to commit to a routine.

• Exclusive deals for returning clients: Offer special promotions or early access to new treatments specifically for existing patients. This makes them feel valued and reinforces their decision to continue their care at your med spa.

By focusing on these strategies, med spas can transform their business model from transactional to relational, fostering long-term patient loyalty and ensuring a steady flow of recurring revenue. Tiev Med Spa's success demonstrates the effectiveness of this approach in the evolving aesthetic medicine landscape.