2026 Salone del Mobile Sees Attendance Increase, Reaffirming Status as Design Hub

The 2026 edition of the Salone del Mobile. Milano counted 316,342 visitors from 167 countries, representing a 4.5 percent increase in attendance from 2025. The design show, hosted each year in Milan, Italy, combined quality design, cultural content, and business opportunities for thousands of designers and professionals in the home improvement industry.

Over the six days of the show, 1,900 brands from 32 countries staged carefully designed booths which showcased products for European, North American, and international markets. Vendors from the United States increased their presence at the show 8.8 percent from last year, while Chinese and German companies were the best represented.

International visitors made up 68 percent of total attendees, consistent with 2025 numbers. The solid attendance amid global market uncertainty suggests business confidence and Salone’s important status in design and home improvement industries across the globe.

“With 316,342 presences from 167 countries, the 2026 edition has reaffirmed the strength of a system that, even in the most challenging of times, has chosen to move forward,” said Maria Porro, president of the Salone Del Mobile. Milano. “It was a success not just in terms of the trade fair itself, but for the entire sector: a result of teamwork, a shared vision, and dialogue between different worlds that find a concrete synthesis here.

“Thanks to the efforts of all concerned,” Porro continued, “this edition has delivered an even more international Salone to the national economy and provided a concrete direction for the supply chain: combining industrial continuity with the capacity for innovation.” QR