TL;DR
Slim Chickens is expanding its presence in the United Kingdom with a new restaurant opening in Leeds, operated by Boparan Restaurant Group. The brand is known for its hand-breaded chicken tenders and southern hospitality.
Slim Chickens announced today its new restaurant opening in Leeds, United Kingdom. Established multi-unit operators, Boparan Restaurant Group is at the forefront of the opening.
“We are so excited to share our hand-breaded chicken tenders and energetic dining experience with more members of the community in Leeds,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Spreading our southern hospitality and inviting atmosphere in the United Kingdom is so exciting and operating groups like Boparan Restaurant Group.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu offers chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
“We are honored to work with well-established operating groups like Boparan Restaurant Group,” said Sam Rothschild, CMO of Slim Chickens.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on August 7, 2023. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
