TL;DR
Lisa Almeida, owner of Freedom Boat Club Jacksonville and St. Augustine, shares her journey in franchising and strategies for empowering female franchisees. She overcame initial doubts about her ability to do the job due to her gender.
1851 Franchise talked with Lisa Almeida, owner of the Freedom Boat Club Jacksonville and St. Augustine, about her journey in franchising, her accomplishments in the industry, and the strategies she suggests for franchisors looking to empower and support female franchisees this year.
“When they interviewed me for the job, they interviewed 12 people: 11 men and me. I would find out years later that the two people who interviewed me had already decided that a woman couldn’t do the job. Then they met me and I wowed them in the interview,” said Almeida. “It’s almost like they couldn’t say no to me — I checked all the boxes. Forget I’m a woman. Look at the qualifications of the person.”
In this story
This story was originally published in 1851 Franchise on March 18, 2024. Burnaze summarizes and links to the original reporting.
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